The New Year fitness Video boom is well under way, so I thought that I should cash in with a hybrid martial art that will take no effort and appeal to the general public. As yet the techniques and philosophy have not been developed, but the marketing department have completed the brand positioning and PR plan. Here is the message for the poster campaign.
“Get in shape with Yoparate”
Like Taebo and Yopilates, Yoparate takes the essence of an established physical discipline and distils it to help you tone and stretch your body. Yoparate is the brainchild of a high-ranking martial artist and is based on Yoga and Karate. It incorporates one added ingredient from the Japanese martial arts armoury “Shochyu”, to complete a system that brings suppleness, flexibility and relaxation.
Yoparate leads to an extreme feeling of well-being and self confidence proportionate to the time spent exercising. Here’s what some of its fans have to say about it:
“I was very conscious about my body, but after only two hours of Yoparate, I had the confidence to strip down to my underwear in front of several hundred people.”
Ms J.T. of Romford
“I considered myself quite timid before I tried Yoparate, now my local nightclub hire extra doormen to protect the doormen when they know I am coming”
Tony G – Stoke on Trent
“My friends used to call me a fat minger – now they wouldn’t dare”
Willie McM – East Kilbride
So why not loosen up and enhance your self image in the New Year. Send your cheque for £39.99 for your Yoparate kit including video and special supply of Shochyu. You will be glad you did.